|Agência||DDB New Zealand|
|Campanha||Live a little freer|
|Anunciante||AA Insurance Limited|
|Data da primeira Transmissão/Publicação|
|Filosofia|| AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'.|
DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance.
A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them.
AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction.
The integrated campaign will roll out in TV, cinema, digital, social media and radio.
|Tipo de Mídia||Televisão e Cinema|
|Head of Marketing Communications||Richard Park|
|Director criativo||Ben Pegler|
|Director executivo criativo||Shane Bradnick|
|Chief Creative Officer||Damon Stapleton|
|Produtor executivo||Judy Thompson|
|Media Services||Thinza Mon|
|Director de arte||Julia Ferrier|
|Diretor dos Negócios||Lucy Paykel|
|Diretor dos Negócios||Clare Van Tiel|
|Planning Director||Rupert Price|
|Lead Business Partner||Kate Lines|
|Sound Mix and Design||Craig Matuschka|
|Sound Mix and Design||Liquid Studios|
|TV Producer||Samantha Royal|
|Produtor executivo||Karen Bryson|
|Director||The Bobbsey Twins From Homicide|
|Director de fotografia||Zoë White|
|Producer||Rebekah 'Bex' Kelly|
|Offline Editor||Tim Mauger|
|Online Editor||Stuart Bedford|
|Online Editor||Jonte Wendt|
|Licenciamento de Música||Jonathan Mihaljevich, Franklin Rd.|
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