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Pierre Lipton
Pierre Lipton
Chief Creative Officer (CCO) at Mc Cann NY
New York, Estados Unidos
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TituloRoad Dogs
Agência
Campanha Meet a New Breed of Scratch-Off Game
Anunciante New York Lottery
Marca New York Lottery
Data da primeira Transmissão/Publicação 2022 / 4
Sector Empresarial Lotarias e jogos de sorte
Filosofia Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars?

The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.
Tipo de Mídia Televisão
Comprimento
Mais Informações www.nyluckydog.com
Empresa de produção
Sound Design and Mix
Chief Creative Officer
Chief Creative Officer
SVP, Executive Creative Director
SVP, Executive Creative Director
Director assistente criativo
Director assistente criativo
Senior Art Director
VP, Creative Director
VP, Creative Director
Senior Art Director
Chefe de produção
SVP Executive Music Producer
Music Producer
Junior Music Producer
Business Manager
Talent Manager
Talent Manager
Senior Traffic Manager
Traffic Manager
EVP, Executive Account Director
VP, Account Director
Senior Account Executive
Executivo de contas
Senior Project Manager
SVP, Group Strategy Director
VP Strategy Director
Senior Strategist
Associate Social Strategy Director
Community Manager
Produtora
Realizador
Marketing Director
Chefe de produção
Produtor
Production Manager
Editor
Assistant Editor
Editorial Company Executive Producer
Editorial Senior Producer
VFX Supervisor / Creative Director
Production Creative Director
Produtora
CG Supervisor
Compositing Supervisor
Compositor
Compositor
Compositor
Compositor
CG Animator
CG Modeller
CG Asset Technical Director
CG Asset Technical Director
CG Generalist
Finishing
Animation Designer
Executive Post Producer
Post-production Senior Producer
Production Coordinator
Colorist
Colorização
Sound Design and Mix
Produtor de som
Produtora
Realizador
SVP Head Of Content
Senior Producer
Produtor
Editor
Produtor executivo
Produtor
Music Prod Company
CEO / CCO
Music VP / Executive Producer
Music Senior Producer
Music Senior Producer
Music Producer

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