Jean-Yves Rince
Account Manager at Publicis Consultants
Paris, França
TituloBeach
Titulo (língua original)Plage
Agência
Campanha Biodiversity - Ministère de l'écologie
Anunciante Ministère de l'Ecologie, du Développement et de l'Aménagement Durables
Marca Ministère de l'Ecologie & du Développement Durable
Data da primeira Transmissão/Publicação 2006 / 10
Sector Empresarial Questões ambientais e animais
Legenda (língua original) Une espèce disparaît toutes les 18 minutes
Filosofia Bring these issues closer to people's everyday life, without making them feel guilty, but by showing them that each and every individual can make a difference in his or her daily activities : it is possible to act at an individual level with small, accessible, tangible gestures.
To fight against climate change and to preserve biodiversity, there are no small gestures when we are 60 million doing them.
Filosofia (língua original) Il n'y a pas de petits gestes quand on est 60 millions à les faire.
Problema Increase awarness of how important and urgent it is for each and everyone to show their commitment to face two major environmental threats : climate change and loss of biodiversity
Problema (língua original) Faire la pédagogie des gestes simples et quotidiens en faveur du développement durable.
Resultado (língua original) 65% de mémorisation.
Tipo de Mídia Televisão
Comprimento
Mercado França
Director criativo
Director criativo
Director de arte
Account Manager
Director de publicidade
Realizador
Produtor da agência

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started