Faustin Claverie
at TBWA\GROUPE, Boulogne-Billancourt
Boulogne-Billancourt, França
TituloBonsai
Titulo (língua original)Bonsai
Agência
Campanha The German alternative - Euromotor
Anunciante Euromotor
Marca MZ
Data da primeira Transmissão/Publicação 2005 / 5
Produto 1000 SF
Sector Empresarial Motocicletas, motorizadas
Legenda The German alternative
Legenda (língua original) L'alternative allemande
Filosofia The focus chosen by the agency is to present MZ as an alternative choice in the motorcycle market by emphasising its German origins. With an original design, leading technology and affordable prices, the MZ products possess all the attributes necessary to be able to face up to competition and seduce amateur motorcyclists.
Filosofia (língua original) L’axe choisi par l’agence est de présenter MZ comme un choix alternatif au marché en faisant valoir ses origines allemandes. Design original, technologie de pointe, prix accessibles, les produits MZ possèdent tous les attributs pour faire face à la concurrence et séduire les amateurs de 2 roues.
Problema Euromotor, the only distributor of the brands PGO, MZ and CF Moto, and its agency .V. launches an advertising campaign for the motorcycles MZ 125 and 1000 SF. It will appear in magazines such as Génération 125, City Z, Moto Journal and VSD.


The aim is to highlight the renewal of the motorcycle brand MZ and to promote its most recent models.
Problema (língua original) Euromotor qui est l’importateur exclusif des marques PGO, MZ et CF Moto distribuées dans près de 350 concessions en France, lance avec l’agence .V. une campagne presse pour les motos MZ 125 et 1000 SF, visible dans des titres tels que Génération 125, City Z, Moto Journal ou VSD.


L’objectif est de faire valoir le renouveau de la marque de moto MZ et de promouvoir ses derniers modèles
Resultado Euromotor which is
Tipo de Mídia Publicidade em revistas
Mercado França
Director criativo
Redator
Supervisor de publicidade
Account Manager
Account Manager
Fotógrafo
Director de arte

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