Aruba - "Sergio (Feel the rhythm of Aruban music)"

The Concept Farm

The Concept Farm New York, Estados Unidos

3421

Marca: Aruba
País: Estados Unidos

Anunciante: Hewlett Packard Enterprise

Titulo	Sergio (Feel the rhythm of Aruban music)
Agência	The Concept Farm
Campanha	Authentic Aruba
Anunciante	Hewlett Packard Enterprise
Marca	Aruba
Data da primeira Transmissão/Publicação	2018 / 9
Sector Empresarial	Destinaçãoes (Países e lugares)
História	Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches today and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Tipo de Mídia	Interatividade
Comprimento	94 seconds
Brand	Aruba Tourism Authority
Chief Executive Officer (CEO)	Ronella Tjin Asjoe-Croes
Chief Marketing Officer (CMO)	Sanju Luidens Daryanani
Area Director	Edward Malone
Marketing Manager	Ayerim Lacle Maduro
Agency	Concept Farm
Director criativo	Gregg Wasiak
Director criativo	John Gellos
Diretor de Estratégia	John Speers
Director de contas	Jessica Lombardo
Executivo de contas	Christine Ruppert