Vincent Cusenier
Redator at La PAC
Paris, França
TituloTruck
Titulo (língua original)Camion (anglais)
Agência
Campanha Road Conversations
Anunciante Aviva
Marca Aviva
Data da primeira Transmissão/Publicação 2010 / 12
Sector Empresarial Seguros
Legenda Using a mobile phone while driving is a serious danger
Legenda (língua original) Téléphoner ou utiliser un kit main libre en conduisant augmente le risque d'accidents
História The idea of the campaign is to divert the inscriptions on the roads, replacing them withordinary, everyday conversations. A powerful creative principle which makes the driverthink that he adopts a more responsible in his vehicle.
História (língua original) L'idée de la campagne est de détourner des inscriptions sur les routes en les remplaçant par des conversations banales et quotidiennes. Un principe créatif puissant qui fait réfléchir l'automobiliste afin qu'il adopte un comportement plus responsable dans son véhicule.
Filosofia Aviva in partnership with road safety awareness launches in the press, a campaign intended to prevent accidents due to use of mobile devices while driving.
Filosofia (língua original) Aviva en partenariat avec la prévention routière lance une campagne de sensibilisation dans la presse, destinée à prévenir les accidents dus à l'usage du téléphone au volant
Problema The rapid development in recent years the mobile phone market, has promoted the useof it by car, motorbike, bicycle. An estimated 7% rate of accidents phone use while driving.
Problema (língua original) Le développement rapide, ces dernières années du marché du téléphone portable, a favorisé l'usage de ce dernier en voiture, à moto, à vélo. On estime à 7% le taux d'accidents à l'usage du téléphone au volant.
Tipo de Mídia Imprensa e publicações
Director de publicidade
Director de publicidade
Director de publicidade
Director criativo
Director criativo
Director de arte
Redator
Account Manager
Account Manager
Account Manager
Account Manager
Produtor executivo
Pós-produção
Stock de fotografia

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