Ben Griffiths
New Business Manager at AMV BBDO
London, Reino Unido
TituloDream Number
Agência
Campanha Dream Number
Anunciante Loto Libanais
Marca Loto Libanais
Data da primeira Transmissão/Publicação 2020 / 2
Sector Empresarial Lotarias e jogos de sorte
Filosofia We challenged the age-old practice of picking a lottery ticket with just a number, giving people a chance to enter the lottery with their dreams instead. Dream Number is an online application in which users could enter their dreams, to generate their very own unique lottery numbers that are derived from the very letters they type. By designing bespoke typefaces in English and Arabic, with multiple number combinations embedded within each character, the application allowed users to create billions of number combinations.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director executivo criativo
Director de arte
Director criativo
Director assistente criativo
Redator
Senior Art Director
Designer
Web Developer
Developer

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