Sumário
I am a highly driven individual with 20 years experience in the media and advertising business.
In my role at MediaCom I have been principally involved in driving our new business effort both regionally within EMEA and globally. I am also responsible for and closely involved in the development of our new planning product and the adoption of that product across the MediaCom network.
Major new business successes in my role at MediaCom include the consolidation of eBay into MediaCom across EMEA in 2014, the consolidation of the EMEA Danone business into GroupM in 2013 and the successful alignment of the Mars global planning account into MediaCom across the world at the end of 2014.
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Positions
Responsible for two key areas: 1. business development and marketing 2. The development and adoption of our global planning product across the EMEA region.
I provide leadership for MediaCom's new business and marketing effort across the EMEA region. Leading regional and global pitches, creating and delivering training for our central and network teams, prospect marketing and MediaCom global marketing.
Head of Communications Strategy
London, Reino Unido
January 2005 - April 2011 (6 anos 3 meses)
Responsible for leading a strategy team of 6 people with a remit to inspire and enhance our communications planning expertise and offer to clients. Closely involved in strategic development work for Diageo (Smirnoff, Guinness, Baileys, Gordon's), Renault and the COI. Heavilly involved in new business and driving the creation of new planning processes and approaches for Carat.