Marco Venturelli
Co-President at Publicis Conseil
Paris, França
TituloHeineken UEFA Champions League Unmissable
BriefHeineken humorously highlights its sponsorship of the UEFA Champions League by showing a series of people who miss dramatic goal moments due to simple bad timing. Going to the fridge for a beer, taking a leak, getting an inopportune phone call or opening the door for the pizza guy...all are fraught with peril. Happily Heineken is here to offer comfort.
Agência
Campanha World’s Most Unmissable Moments
Anunciante Heineken
Marca Heineken
Data da primeira Transmissão/Publicação 2018 / 9
Sector Empresarial Cervejas, sidras
História Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. The new Heineken® brand tone is inspirational, light-hearted and universally appealing, the new brand Idea takes commonly held beliefs and twists them with a refreshing Heineken® point of view to let you enjoy life more.
Tipo de Mídia Viral
Comprimento
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