Titulo | #SnackHolidays |
Agência | HUMANSEVEN |
Campanha | #SnackHolidays |
Anunciante | Transavia |
Marca | transavia.com |
Posted | Junho 2015 |
Sector Empresarial | Transportes, viagens e turismo |
História | Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Gilbert Scher |
Director de arte | Julien Doucet |
Redator | Lilian Moine |
Produtora | Hercules HRCLS |
Director executivo criativo | Luca Cinquepalmi |
Director executivo criativo | Marco Venturelli |
Managing Diretor | Elisabeth Billiemaz |
Account Manager | Aurore Cornen |
Marketing Manager | Stéphanie Pigaglio |
Marketing Manager | Lisa Donnadieu |
Head of TV | Christopher Thiery |
Produtor da agência | Sarah Bouadjera |
Realizador | Juien Bouvet |
Production Manager | Maxime Bouyer |
Som | Benoit DUNAIGRE |
Director de arte | Tristan Lecuyer |
Editor | Pierre Laisné |
Digital Project Manager | Romain Cialdella |
Digital Project Manager | Sandrine Lafont |