Marco Venturelli
Co-President at Publicis Conseil
Paris, França
Titulo#SnackHolidays
Agência
Campanha #SnackHolidays
Anunciante Transavia
Marca transavia.com
PostedJunho 2015
Sector Empresarial Transportes, viagens e turismo
História Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets.
Results
+ 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media    
Tipo de Mídia Case Study
Comprimento
Director criativo
Director de arte
Redator
Produtora
Director executivo criativo
Director executivo criativo
Managing Diretor
Account Manager
Marketing Manager
Marketing Manager Lisa Donnadieu
Head of TV
Produtor da agência
Realizador
Production Manager
Som
Director de arte
Editor
Digital Project Manager
Digital Project Manager

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