| Titulo | The Last Square |
| Agência | Buzzman |
| Campanha | The Last Square |
| Anunciante | Mondelez International |
| Marca | Milka |
| Posted | Novembro 2013 |
| Sector Empresarial | Chocolate |
| Filosofia | Would you buy a chocolate bar with the last square missing? Well, Buzzman has created a new campaign where is puting the generosity of Europe to the test. They've taken the last square from over 10 million Milka Chocolate bars and are giving paople the chance to claim their square back or give it to someone else. To bring life to Milka's brand prosmise's (dare to be tender) Buzzman decided to use the chocolate bar itself as the main media of the campaign. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | Georges Mohammed-Chérif |
| Redator | Miguel Durão |
| Director de arte | Clément Sechet |
| Director de arte | Daniel Fox-Evans |
| Realizador | Zoé Fisher |
| Producer | Good - PH |
| Produtor da agência | Vanessa Barbel |
| Produtor da agência | Elodie Poupeau |
| Produtor da agência | Yoann Morin |
| Planeador estratégico | Renaud Berthe |
| Account Manager | Julien Levilain |
| Account Manager | Antoine Ferrari |
| Account Manager | Loïc Coelho |
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