Dove - " #OneBeautifulThought"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, França

13305

Titulo	#OneBeautifulThought
Agência	Ogilvy Paris
Campanha	Dove #OneBeautifulThought 2'20
Anunciante	Unilever
Marca	Dove
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Cosméticos, produtos de beleza e perfumes
História	For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else.
Filosofia	The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully.
Tipo de Mídia	Televisão
Comprimento	140 seconds
Director executivo criativo	Baptiste Clinet
Director criativo	Juana O'Gorman
Director criativo	Beatrice Lassailly
Director criativo	Florian Bodet
Senior Copywriter	Maureen Mccabe
Senior Art Director	Lisa Mcleod
Planning	Pauline Desforges
Planning	John Stuart
Planning	Laura Borot
Planning	Rui Ferreira
Produtor	Coralie Cupillard
Produtora	Henry de Czar - Paris
Director	Pierre Edelmann
Música	Apollo
Supervisores da Agência	Maria Gloria Moya
Agency Supervisor	Stéphane Orhan
Supervisores da Agência	Laurent Chauffeteau
Supervisores da Agência	Nadia Lasfar