Titulo | Common Ground |
Brief | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met. |
Agência | Zulu Alpha Kilo |
Campanha | Common Ground |
Anunciante | Harley-Davidson Canada |
Marca | Harley-Davidson |
Posted | Novembro 2017 |
História | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Part foreign exchange, part road trip, the documentary series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met. |
Chief Creative Officer | Zak Mroueh |
Director executivo criativo | Allen Oke |
Director de arte | Noel Fenn |
Redator | Andrew Caie |
Director de arte | Andrea Romanelli |
Director de arte | Brendan McMullen |
Redação | Jacob Pacey |
Produtor da agência | Pam Portsmouth |
Produtor da agência | Kari Macknight Dearborn |
Account Manager | David Tremblay |
Account Manager | Kerry McKibbin |
Account Manager | Lance Kowlessar |
Produtora | Artifact Nonfiction |
Realizador | David Grabias |
Producer | Bryce Brentlinger |
Producer | Anne Edgar |
Director de fotografia | John Tran |
Strategy/Planning | Heidi Philip |
Strategy/Planning | Jamie Cuthbertson |
Strategy/Planning | Heather Segal |
Responsable Mídia de Agência | Brian Gault |
Empresa de produção | Zulubot |
Editor | Jay Baker |
Editor | Micah Rix-Hayes |
Editor | Rod Christie |