adidas - "Y-3 - Spring-Summer 2017 Campaign Video"

Blackrose NYC New York, Estados Unidos

9725

Marca: adidas
País: Estados Unidos

Anunciante: adidas

Titulo	Y-3 - Spring-Summer 2017 Campaign Video
Agência	Blackrose NYC
Campanha	Y-3 Spring/Summer 2017
Anunciante	adidas
Marca	adidas
Posted	Janeiro 2017
História	Sonic Union mix engineer Brian Goodheart reunites with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette. “The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.” This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film.
Tipo de Mídia	Televisão
Comprimento	150 seconds
Colorização	Freefolk
Som	Sonic Union
Realizador	Robert Broadhurst
Producer	Kori Shadrick
Director de fotografia	Aaron Platt
Música	Son Lux
Colorização	Paul Harrison
Efeitos especiais	John Shafto
UI Designer	Toros Kose
Mixer	Brian Goodheart
Sound Designer	Owen Shearer
Studio Director	Justine Cortale
Scheduling Producer	Pat Sullivan
Set Design	Anthony Asaro