Above the Influence - "Who Controls You?"

Hill Holliday

Hill Holliday Boston, Estados Unidos

12846

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Above the Influence
País: Estados Unidos

Anunciante: Partnership for a Drug-Free America

Titulo	Who Controls You?
Agência	Hill Holliday
Campanha	Who Controls You?
Anunciante	Partnership for a Drug-Free America
Marca	Above the Influence
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Instituições, organizações não governamentais
História	Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	WAX
Audio Post Production	Sonic Union
Chief Creative Officer	Lance Jensen
Group Creative Director	Kevin Daley
Director criativo	Rick McHugh
Redator	Amanda Roberts
Director de arte	Alyssa Fishman
Produtor da agência	Colin Sweeney
Produtor da agência	Bryan Sweeney
Account Manager	Jeff Nowak
Account Manager	Kelly Sullivan
Project Manager	Julie Heger
Planner (Strategy Director)	Ross Cidlowski
Produtora	Adolescent
Produtor executivo	Hope Farley
Realizador	Maris Jones
Cinematografia	Ramaa Mosley
Produtor de linha	Tara Saxson
Editor	Christopher Huth
Assistant Editor	Jean Taylor
Managing Partner/EP	Toni Lipari
Pós-produção	Evan Meeker
Colorist	Stephen Picano
Mix Engineer	David Papa
Studio Director	Justine Cortale