Justine Cortale
Studio Manager at Hungry Man
New York, Estados Unidos
Titulo Stephen Curry
Agência
Campanha 2015 March Madness Animated, Baby!
Anunciante NBA
Marca NBA
Data da primeira Transmissão/Publicação 2015 / 3
Sector Empresarial Equipamentos desportivos, eventos desportivos
Legenda The Dance Never Ends
História The NBA is putting a whole new spin on throwback jerseys. 
Filosofia The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. 
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though. 
Tipo de Mídia Televisão
Comprimento
Pós produção
Color Grade (Animation)
Conform
Audio Post
Managing Partner
Produtor executivo
Director of Broadcast Production
Chief Creative Officer
Produtor
Director executivo criativo
Senior Creative
Produtor executivo
Studio Director
Chief Executive Officer (CEO)
Senior Creative
Produtor
Senior Producer
Produtor executivo
Engineers (Mix)
Produtor executivo
Senior Creative
Senior Vice President, Group Account Director
Chief Strategy Officer
Head of Brand Strategy
Estrategista
Estrategista
Associate Producer
Business Affairs Manager
Executivo de contas
Senior Project Manager
Director criativo
Produtor
Production Assistant
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Design
Design de imagens
Design
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Design de imagens
Editor
Assistant Editor
Colorist
Assistant Colorist
Colorist
Engineers (Mix)
Mix Assistant
Voiceovers
Composer
Music Sound Design
Produtora
Produtora
Color Grade (NBA footage)

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