NBA - "Russell Westbrook"

Translation

Translation New York, Estados Unidos

26279

Marca: NBA
País: Estados Unidos

Anunciante: NBA

Titulo	Russell Westbrook
Agência	Translation
Campanha	2015 March Madness Animated, Baby!
Anunciante	NBA
Marca	NBA
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Equipamentos desportivos, eventos desportivos
Legenda	The Dance Never Ends
História	The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
Filosofia	Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
Tipo de Mídia	Televisão
Comprimento	15 seconds
Pós produção	WAX
Conform	WAX
Color Grade (Animation)	WAX
Audio Post	Sonic Union
Chief Executive Officer (CEO)	Steve Stoute
Chief Creative Officer	John Norman
Chief Strategy Officer	John Greene
Director executivo criativo	Betsy Decker
Senior Creative	Matt Comer
Senior Creative	Armando Samuels
Senior Creative	Matthew McFerrin
Head of Brand Strategy	Tim Flood
Estrategista	Geoff McHenry
Estrategista	Lindsey Neeld
Director of Broadcast Production	Miriam Franklin
Produtor executivo	Carole McCarty
Associate Producer	Philinese Kirkwood
Business Affairs Manager	Brian Enright
Senior Vice President, Group Account Director	Tim van Hoof
Executivo de contas	Chris Martin
Senior Project Manager	Matt DeSimone
Produtora	Golden Wolf
Produtora	Blacklist
Produtor executivo	Andrew Linsk
Produtor	Patrick Gantert
Director criativo	Ingi Erlingsson
Produtor	Ant Baena
Production Assistant	Corina Priestley
Roto / Prep	Krishnan Balakrishnan
Roto / Prep	Nikita Alagan
Roto / Prep	Aravindan.C
Roto / Prep	Thirupathi Raja
Roto / Prep	Stephan Arun N
Roto / Prep	Murthy N
Roto / Prep	Satish R
Design	Pedro Vergani
Design	Stefan Falconer
Design de imagens	Duncan Gist
Design de imagens	Samuel Bell
Design de imagens	Harj Bains
Design de imagens	Steffano Ottaviano
Design de imagens	Romain Loubersanes
Design de imagens	Mattias Breitholtz
Design de imagens	Pablo Lozano
Design de imagens	Tim Whiting
Design de imagens	Stefan Falconer
Editor	Joe Dillingham
Assistant Editor	Nate Kim
Managing Partner	Toni Lipari
Senior Producer	Evan Meeker
Color Grade (NBA footage)	CO3 (New York)
Colorist	Tom Poole
Produtor	Rochelle Brown
Assistant Colorist	Kath Raisch
Colorist	Steve Picano
Engineers (Mix)	Fernando Ascani
Engineers (Mix)	David Papa
Studio Director	Justine Cortale
Mix Assistant	Ben Conlon
Voiceovers	Todd Cummings
Music Sound Design	Future Perfect Music
Composer	Victor Margo
Produtor executivo	John Connolly
Produtor executivo	Maxwell Gosling