| Titulo | Nolaf (125 sec) |
| Agência | Element 79 |
| Campanha | Nolaf - Frito Lay |
| Anunciante | Frito Lay |
| Marca | Tostitos |
| Posted | Mai 2009 |
| Sector Empresarial | Snacks de aperitivo |
| História | The interactive initiative reveals the inner workings and shady practices of the fictitious NOLAF, or National Organization for Legislation Against Fun, who through a blowhard executive director with a bad comb-over and several "research & development" videos, show the adverse "fun" effects of eating Tostitos chips. |
| Problema | Along with several amusing case studies in the R&D room, as well as an orientation session, visitors can get a full-screen view of the interactive conference room where the NOLAF executive director fields questions from a variety of characters, offering them advice on how to have less fun. Here, users can click any one of the seated audience members to check out each question and hear the host's demotivating answers. |
| Tipo de Mídia | Web site |
| Comprimento | |
| Mercado | Estados Unidos |
| Mais Informações | www.nolaf.org |
| Redator | Kevin Mulroy |
| Director de arte | Mike Lyons |
| Chefe de produção | John Noble |
| Produtora | Mekanism |
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