Philippe Brandt
Managing Partner at BETC Paris
Paris, França
TituloSweat It Out
Agência
Campanha Schwitzt es raus
Anunciante Hornbach. Bau- & Gartenmärkte
Marca Hornbach
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Drogarias, lojas especializadas
História In today's busy society, many burdens are impacting us: A screaming boss. Junk food from the microwave. The hours spent in front of screens. All these things are getting to us. All these things we want to get rid of. But there is hope:All these things will give way - to hard, physical work.It's scientifically proven that sweating flushes stress out of the human body. And there's nothing like physical labor to trigger that process. HORNBACH stylizes human sweat as a catharsis, as a deep cleanse from the inside and as a clean slate, triggered by vision and will. A tribute to liberation, only experienced by those who go beyond their limits.Whatever's bugging us:It will be history. Forgotten in effort. Forgiven in sweat.In HORNBACH's words: Sweat it out.
Tipo de Mídia Televisão
Comprimento
Mercado República Tcheca, Romênia, Eslováquia, Áustria, Luxemburgo, Suécia, Suíça
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