Titulo | The DACIA Unnecessories |
Campanha | The DACIA Unnecessories |
Anunciante | Renault-Nissan-Mitsubishi |
Marca | Dacia Sandero |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Automóveis |
Filosofia | In recent years, Renault has received a breath of fresh air from Dacia, whose sales have steadily increased. From a low-cost brand, as it was presented in 2004 at the launch of the first Logan, Dacia is now working to be seen as a smart choice by the European customers, that are no longer looking for models that show their status. This trend has decreased in intensity and the customers are now looking for a vehicle with a decent level of safety, reliable and comfortable, preferring to spend their money on other things. DACIA cars are the smart choice for those who are thinking about buying a new car. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with fancy extras that they will never use? This is the motto of the new DACIA campaign for its model Sandero, which announces a new line of accessories exclusively made to satisfy the desire of those who really insists on having unnecessary equipment in the car - The DACIA Unnecessories. Celeb Effect Carpet System – a carpet for those who want to get out of the car as a celebrity. Dog Window Cruiser Support – a holder to place on the Dacia Sandero rear window so dogs can comfortably and pleasantly enjoy every gust of wind of the trip. Or the Car Trip Companion Assist - an inflatable and pleasant company so that no one else has to travel alone again, are some of the fun Unnecessories available for ordering on the website created for the campaign. On the campaign site www.unnecessories.com people are able to know in detail the whole Unnecessories line, use the configurator to see how they stay in DACIA Sandero, and even order their favorite Unnecessory freely, in exchange for a test-drive. Or, they can simply get to know the DACIA Sandero, because after all, this one already has everything they really need. To communicate all this, the campaign has: 2 films being broadcasted on TV; 5 online films; a social media campaign; and for the 52 dealerships around the country, Unnecessories exhibitors were created, so that people who visit the space can get to know them |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Executive Creative Director | Nuno Salvaterra |
Director executivo criativo | Steve Colmar |
Creative Supervisor | José Picka |
Copywriter | Freddie Brando |
Art Director | David Pires |
Director de arte | Marta Carvalho |
Design Director | António Silva |
Designer | Joana Carvalho |
Designer | Rui Lousão |
Motion Designer | António Segurado |
General Manager | Tiago Strecht |
Account Executive | João Ruas |
Brand Supervisor | Jorge Pais |
Account Executive | Duarte Rato |
Head of Audiovisual Production | Cristina Almeida |
Video Editor | Inês Correia |
Head of Graphic Production | Antonio Junior |
Art Finisher | Rui Caracol |
Head of Digital Production | Edgar Meira |
Digital Producer | Diogo Malheiro |
Producer Company | Molotov filmes |
Director | Sergio Henriques |
DOP | Luis Branquinho |
Assistant Director | Vasco Sança |
Head of Production | Sofia Morais |
Post-Production Coordinator | Sandra Sousa Melo |
Post-Production | David Marques |
Sound Designer | Luís Miguel Melo |
Sound Studio | Guel Produções |
Actor | Pedro Diogo |
Stylist | Carlos Soares |
Hair Style & Make up | Filipe Silva |