Titulo | Beautiful Dreamer |
Agência | TracyLocke BRASIL |
Campanha | Beautiful Dreamer |
Anunciante | Pfizer |
Marca | Pfizer |
Data da primeira Transmissão/Publicação | 2019 / 7 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Filosofia | FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated. The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version |
Tipo de Mídia | Viral |
Comprimento | |
Produtora | Stink Films |
Chief Executive Officer (CEO) | Pipo Calazans |
Chief Creative Officer | Rodolfo Barreto |
Director executivo criativo | Nina Lucato |
Director criativo | Bruno Athayde |
Director de arte | Bruno Athayde |
Director de arte | Alfredo Mariano |
Redator | Vinícius Biss |
Realizador | Salsa ; |
Assistant Director | Tatiane Klein |
Director de fotografia | Maurício Padilha |
Director de arte | Ana Henriques |
Executive Director | Ingrid Raszl |
Produtor executivo | Renata Dumont |
Produtor executivo | Carolina Junqueira |
Produtor executivo | Camila Martinez |
Production Coordinator | Paula Macedo |
Production Coordinator | Rogerio Maestro |
Produtor | Daniel Lombardi |
Editor | Victor Cohen |
Post Production Coordinator | Roberta Bruzadin |
Pós produção | Humanóide |
Color Grade Company | Marla Colour Grading |
Auditivo | Lucha Libre Audio |
Chefe de produção | Mariana Sierra |
Produtor | Juliana Miyake |
Produtor | Bruna Martins |
Head of Client Services/Production | Michele Pereira |
Account Management | Natalia França |
Head of Media | Gustavo Gonzalez |
Head of Media | Lúcia Cucci |
Media Manager | Ricardo Mariano |
Head of Strategy | Leandro Gimenez |
Approval Client | Rafael Semin |
Approval Client | Renner Teles |