| Titulo | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Agência |
VML (formerly WT)
|
| Campanha |
Through Your Eyes
|
| Anunciante |
INCUCAI
|
| Marca |
INCUCAI x Sony Music
|
| Posted | Dezembro 2020 |
| Sector Empresarial | Meios de comunicação, publicidade, edição e produção
|
| História | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Tipo de Mídia |
Mobile
|
| Regional Chief Creative Officer |
Dany Minaker
|
| Regional Chief Creative Officer |
Patán Tarazaga
|
| Director criativo |
juan ignacio calvo
|
| Director criativo |
juan ignacio calvo
|
| Director criativo |
Matias Martty
|
| Redator |
Nicolas De Michele
|
| Director criativo |
Matias Martty
|
| Director de arte |
Francisco Cerutti
|
| Designer |
Federico Alfonso
|
| Redator |
Nicolas De Michele
|
| Director de arte |
Francisco Cerutti
|
| Chefe de produção |
Maite Orlievsky
|
| Director de arte |
Francisco Cerutti
|
| Designer |
Federico Alfonso
|
| Social Media Strategy |
Gabriela Gardini
|
| Designer |
Federico Alfonso
|
| Chefe de produção |
Maite Orlievsky
|
| Director de contas |
Carolina Graziano
|
| Chefe de produção |
Maite Orlievsky
|
| Social Media Strategy |
Gabriela Gardini
|
| Director de contas |
Sofi Amestoy
|
| Social Media Strategy |
Gabriela Gardini
|
| Director de contas |
Carolina Graziano
|
| Technology Director |
Mercedes Aizawa
|
| Director de contas |
Carolina Graziano
|
| Director de contas |
Sofi Amestoy
|
| Technical Lead |
Javier Corra
|
| Director de contas |
Sofi Amestoy
|
| Developer |
Pablo Mendoza
|
| Technology Director |
Mercedes Aizawa
|
| Project Manager Lead |
Bárbara Laffue
|
| Technology Director |
Mercedes Aizawa
|
| Technical Lead |
Javier Corra
|
| Project Manager |
Julián Leonetti
|
| Technical Lead |
Javier Corra
|
| Developer |
Pablo Mendoza
|
| Qa Team |
P. Lopez Reyes
|
| Developer |
Pablo Mendoza
|
| Project Manager Lead |
Bárbara Laffue
|
| Qa Team |
J. Laurito
|
| Project Manager Lead |
Bárbara Laffue
|
| Project Manager |
Julián Leonetti
|
| Communications Director |
Roxana Fontana
|
| Project Manager |
Julián Leonetti
|
| Public Relations |
Ale Routurou
|
| Qa Team |
P. Lopez Reyes
|
| Qa Team |
P. Lopez Reyes
|
| Public Relations |
Pablo Rabotnikof
|
| Qa Team |
J. Laurito
|
| Qa Team |
J. Laurito
|
| Digital Marketing Director |
Anibal Marquez
|
| Communications Director |
Roxana Fontana
|
| Communications Director |
Roxana Fontana
|
| Managing Diretor |
Damian Amato
|
| Public Relations |
Ale Routurou
|
| Public Relations |
Ale Routurou
|
| Managing Diretor |
Agustin Sarricchio
|
| Public Relations |
Pablo Rabotnikof
|
| Public Relations |
Pablo Rabotnikof
|
| PR Agency |
AdverPR
|
| Digital Marketing Director |
Anibal Marquez
|
| Digital Marketing Director |
Anibal Marquez
|
| PR Director |
Natalia Rodoni
|
| Managing Diretor |
Damian Amato
|
| Managing Diretor |
Damian Amato
|
| PR Account Director |
Silvina Caballero
|
| Managing Diretor |
Agustin Sarricchio
|
| Managing Diretor |
Agustin Sarricchio
|
| Produtora |
The Movement
|
| PR Agency |
AdverPR
|
| PR Agency |
AdverPR
|
| Realizador |
Renderpanic
|
| PR Director |
Natalia Rodoni
|
| PR Director |
Natalia Rodoni
|
| Realizador |
AGUSTIN ALBERDI
|
| PR Account Director |
Silvina Caballero
|
| Produtor executivo |
Juan Manuel Cuervo
|
| PR Account Director |
Silvina Caballero
|
| Filter Design |
Tomas Tokkyto Posse
|
| Produtora |
The Movement
|
| Produtora |
The Movement
|
| Social Media Agency |
Media Lab
|
| Realizador |
Renderpanic
|
| Realizador |
Renderpanic
|
| Realizador |
AGUSTIN ALBERDI
|
| Realizador |
AGUSTIN ALBERDI
|
| Produtor executivo |
Juan Manuel Cuervo
|
| Produtor executivo |
Juan Manuel Cuervo
|
| Filter Design |
Tomas Tokkyto Posse
|
| Filter Design |
Tomas Tokkyto Posse
|
| Social Media Agency |
Media Lab
|
| Social Media Agency |
Media Lab
|