AGUSTIN ALBERDI
Director at Landia & Stink
Buenos Aires, Argentina
TituloThrough Your Eyes
Agência
Campanha Through Your Eyes
Anunciante INCUCAI
Marca INCUCAI x Sony Music
Data da primeira Transmissão/Publicação 2020 / 2
Sector Empresarial Doação de sangue, órgãos
Filosofia To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
Tipo de Mídia Music Video
Comprimento
Mais Informações WWW.THROUGHYOUREYES.SITE
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Regional Chief Creative Officer
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Director criativo
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Qa Team
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Filter Design
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