BHF - "Maybe Baby"

Grey London

Grey London London, Reino Unido

10695

Titulo	Maybe Baby
Agência	Grey London
Campanha	Unborn Baby
Anunciante	British Heart Foundation
Marca	BHF
Data da primeira Transmissão/Publicação	2014 / 5
Sector Empresarial	Segurança pública, saúde e higiene
História	In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Efeitos especiais	Digital Domain
Pós produção	Digital Domain
Director criativo	Vicki Maguire
Redator	Clemmie Telford
Director de arte	Lex Down
Diretor dos Negócios	Eve Bulley
Account Manager	Grant Paterson
Executivo de contas	Isaac Hickinbottom
Produtor da agência	Vanessa Butcher
Planeador	Ruth Chadwick
Agência de Mídia	PHD London
Planejador de Mídia	Monica Majumdar
Realizador	Chris Milk
Editor	Brian Miller
Producer	Ben Schneider
Producer	Sam Storr
Audio Post Production	Grand Central
Produtora	RadicalMedia
Managing Partner	Sarah Jenkins
Creative Producer	Gemma Hose
Editor	Logan Hefflefinger
Efeitos especiais	Janelle Croshaw
Som	Vampire Weekend