Titulo | Remy Martin E-commerce Hijack |
Agência | FRED & FARID New York |
Campanha | Remy Martin E-commerce Hijack |
Anunciante | Rémy Martin |
Marca | Remy Martin |
Data da primeira Transmissão/Publicação | 2021 / 9 |
Sector Empresarial | Bebidas espirituosas |
História | FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that. |
Filosofia | When it comes to stocking your home bar, Rémy Martin 1738 is a staple... And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box… literally. |
Tipo de Mídia | Social Media |
Comprimento | |
Chief Creative Officer | Fred & Farid |
Director criativo | Laurent Leccia |
Supervisor de conta | Amanda Hellman |
Supervisor de conta | Nader Nemati |
Director de arte | Michelle Hess |
Redator | Emma Kolb |
Produtor executivo | Tennille Teague |
Estrategista | Tim Polder |
Realizador | Cole Schreiber |
Senior Brand Director | Timothee Memmi |