Laurent Leccia
Creative Director at Fred&Farid New York
New York, Estados Unidos
TituloPlastic Ocean
Agência
Campanha The Plastic Ocean
Anunciante Sea Shepherd Conservation Society
Marca Sea Shepherd
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Instituições, organizações não governamentais
História The campaign targets people aged 18 to 34, who generally have poor recycling habits. At the same time, a large majority of millennials regularly seek out visual content and say their favourite websites have amazing graphics. The idea was to show an ugly reality in an aesthetic way that would capture the attention of this younger audience.
Tipo de Mídia Televisão
Comprimento
Director de publicidade Heather Stimmler
Chief Creative Officer
Estratégico Business Lead
Director criativo
Director assistente criativo
Produtor executivo
Design de imagens
Realizador
Managing Diretor
Producer
CG Supervisor
3D Team
3D Team
3D Team
Compositor
Compositor
Efeitos especiais
Música
Music Producer
Music Producer
Vocal
Compositor

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