Marina Zuber
Presidente at TBWA/Paris
Paris, França
TituloTimeless
Agência
Campanha Life is a beautiful sport since 1933
Anunciante Lacoste
Marca Lacoste
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Roupa Desportiva
História We’re in the 1930s, and on a railway station a young man bumps into a woman he’d like to see again. After a moment’s hesitation he leaps aboard the train: and so begins a thrilling pursuit through the carriages – and through the decades. As he moves through time, the man’s Lacoste outfit changes to reflect the era. He runs, jumps and scrambles after the young woman, who soon realises what’s happening. Finally they come together in a kiss. Love, like Lacoste, is timeless.

A young man bumps into a woman on a railway station platform as she boards a stream train. Realising he's smitten, he jumps on the train and begins searching for her. As he moves through the carriages he also travels through time, and we see the decades unspool - 50s, 60s, 70s - until the couple finally meet in the present day. Of course, he's been wearing Lacoste all along, because it's timeless.
Tipo de Mídia Televisão e Cinema
Comprimento
Trilha sonora November
Empresa de produção
Director de media
Music Creative Director
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Director executivo criativo
Director criativo
Director de arte
Redator
Director de tráfego
Planeador estratégico
Produtor da agência
Produtora
Produtora
Produção de som
Realizador
Música
Agência de Mídia
Pós-produção

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