| Titulo | Baby Bride |
| Agência | Air, Partner of McCann |
| Campanha | Change Their Destiny |
| Anunciante | Amnesty International |
| Marca | Amnesty International |
| Data da primeira Transmissão/Publicação | 2016 / 4 |
| Sector Empresarial | Direitos humanos |
| História | In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Eric Hollander |
| Director criativo | Dieter De Ridder |
| Director criativo | Joeri Van Den Broeck |
| Creation | Sophie De Plecker |
| Creation | Joris Luyten |
| Designer gráfico | Caroline Manson |
| Account Manager | Julie De Smedt |
| Account Manager | Louis Gheysens |
| Account Manager | Hafsa Smouni |
| Account Manager | Pauline Heraly |
| Fotógrafo | Jef Boes |
| Fotógrafo | Initials L.A. |
| Photo Retouching | Mieke Genen |
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