Sharon Refael
Director criativo at BBR Saatchi & Saatchi
Cape Town, África do Sul
TituloThe Dislike Petition
Agência
Campanha Women for Sale
Anunciante Atzum
Marca The Task Force of Human Trafficking
Data da primeira Transmissão/Publicação 2010 / 9
Sector Empresarial Acções caridade, fundações, voluntariado
Legenda If you don't like what you see, click on the Dislike button
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The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members.
Tipo de Mídia Web site
Director executivo criativo
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Redator
Director de arte
Director de arte
Designer
Director de contas
Executivo de contas

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