|Campanha||Reality Billboard - Yellow Pages|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Páginas amarelas e diretórios|
|Filosofia|| Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience.|
The 2 reality giants:
· Eliraz Sadeh, winner of "The Big Brother" show
· Natan Bashevkin, winner of "Survivor"
will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard.
Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces.
|Problema|| How do you create the ultimate reality?|
You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard.
A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard
The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.
|Tipo de Mídia||Case Study|
|Chief Creative Officer||Gideon Amichay|
|Director executivo criativo||Tzur Golan|
|Director criativo||Yariv Twig|
|Director de arte||Gil Aviyam|
|Executive Client Director||Adam Polachek|
|Supervisor de conta||Aileen Tito|
|Supervisor de conta||Dikla Tzemach|
|Account Manager||Daphna Tsror|
|Planeador estratégico||Zohar Reznik|
|Office Producers||Shira Robas|
|Director multimédia||Guy Poreh|
|Director criativo||Sagi Blumberg|
|Director criativo||Roy Cohen|
|Equipa criativa||Tom Dolinger|
|Equipa criativa||Maayan Dar|
|Account Manager||GAdi Margulian|
|Event Production||Kuperman Productions|
|Content Development||Elad Kuperman|
|Content Development||Shabi Zeraia|
|Content Development||Asaf Forman|
|Event Producer||Liat Danzinger|
|Director de publicidade||Anat Gisin|
|Director de publicidade||Zeev Gruber|
Debby runs the agency's largest client, P&G, a business that went...
I am a New-York-based journalist and a copywriter, curious about...
Alberto Lopes is Commercial Director and Partner of Vetor Zero si...
David Hernandez is a cross-media creative and branding expert wit...
Born on the Isle of Wight off the coast of England, Austin Smitha...
Lead the creative and business development for a privately held,...