Titulo | Preparing |
Agência | Wieden + Kennedy |
Campanha | 2 Day Sale - Target |
Anunciante | Target |
Marca | Target |
Data da primeira Transmissão/Publicação | 2010 / 11 |
Filosofia | The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday. |
Resultado | |
Tipo de Mídia | Televisão |
Gráficos | Clint Chang |
Produtor | Jessica Locke |
Other | Dave Wagg |
Other | Lime |
Other | Terry O’Grady |
Artist | Jim Bohn |
Other | Liquid |
Pós produção | Christie Price |
Editor | Adam Jenkins |
Empresa de produção | Feed The Walrus |
Director de fotografia | Ramsey Nickell |
Produtor de linha | Nate Young |
Produtor executivo | Cindy Becker |
Realizador | Wayne McClammy |
Produtora | Hungry Man |
Produtor executivo da agência | Ben Grylewicz |
Director executivo criativo | Susan Hoffman |
Director executivo criativo | Mark Fitzloff |
Account Manager | Margaret Kendall |
Account Manager | Jordan Delapoer |
Produtor | Melanie Fedunok |
Produtor | Hayley Goggin |
Director de arte | Robert Kendall |
Redator | Jason Kreher |
Director criativo | Rob Thompson |
Director criativo | Monica Taylor |