Digital Creative Director
at
TBWA\Chiat\Day Los Angeles
Los Angeles, Estados Unidos
| Titulo | Will Arnett's Super Bowl Party Highlights |
| Agência | TBWA\Chiat\Day Los Angeles |
| Campanha | Will Arnett's Super Bowl Party Highlights |
| Anunciante | PepsiCo Inc. |
| Marca | Pepsi |
| Posted | Fevereiro 2009 |
| Sector Empresarial | Bebidas carbonadas |
| Legenda | refresheverything.com |
| História | On Super Bowl Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world's first online Super Bowl party at his house and refresheverything.com. |
| Problema | Will's guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Will Arnett's Online Super Bowl Party was just one component of Pepsi's significant presence at Super Bowl 43. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Estados Unidos |
| Director executivo criativo | Rob Schwartz |
| Director criativo | Brett Craig |
| Director criativo | Joe Shands |
| Produtor executivo da agência | Anh-Thu Le |
| Global Director of Media Arts | Lee Clow |
| Chefe de produção | Richard O'Neill |
| Senior Agency Producer | Christy Torres-Pacheco |
| Junior Agency Producer | Mina Nasseri |
| Empresa de produção | Venice Beach Editorial |
| Produtor | Michael Steinmann |
| Produtora | The Famous Group |
| Produtor executivo | Hunter Conner |
| Produtor da agência | Jane Krull |
| Production Coordinator | Matt Magsaysay |
| Produtor executivo | Andrew Isaacson |
| Digital Creative Director | Olivier Rabenschlag |
| Interactive Production Director | Robbie Whiting |
| Interactive Program Manager | Keith Bellinger |
| Director de arte | Sonia Vaynerman |
| Produtor executivo | Derek Vandenbosch |
| Editor | Rick Shambaugh |
| Editor | Garrett Smith |
| Editor | Daniel Reitzenstein |
| Redator | Will Arnett |
| Actor/celebridade | Will Arnett |
| Actor/celebridade | Andy Daly |
| Actor/celebridade | Paul Scheer |
| Actor/celebridade | Peter Giles |
| Actor/celebridade | Rob Huebel |
| Redator | Andy Richter |
| Actor/celebridade | Andy Richter |
| Redator | Greg Collins |
| Redator | Paul Sincoff |
| Redator | Rich Siegel |
| Redator | Christopher Jones |
| Redator | Furcot |