Sam Caine
VFX Artist at BBDO New York
Toronto, Canadá
TituloTRUBLEND MATTE MADE
Agência
Campanha TRUBLEND MATTE MADE
Anunciante Covergirl Cosmetics
Marca Covergirl
Data da primeira Transmissão/Publicação 2018 / 7
Sector Empresarial Cosméticos, produtos de beleza e perfumes
Filosofia For too long, multicultural women and their skin weren’t catered for in the makeup world, especially when it came to foundation. So COVERGIRL listened and created TRUBLEND MATTE MADE: a foundation made for the unique needs of multicultural skin, in 40 beautiful shades.

COVERGIRL created TRUBLEND MATTE MADE, but can’t take the credit. The credit goes to the infinite women who spoke up and voiced their skins’ unique needs. So COVERGIRL thanked them in this commercial--with the help of Droga5 NY and director Kim Gehrig of production house Somesuch.

The spot, which ends with a lengthy list of the “infinite” number of women who reached out to COVERGIRL, shows this diverse mix of females--from woman to woman to woman. And it culminates in a final dramatic stairwell shot that brings all the women together as one. Appearing on TV as a :15 and online as a longer cut, it’s an authentic yet elevated glimpse of the women who inspired TRUBLEND MATTE MADE as they go about their everyday lives.
Tipo de Mídia Televisão
Comprimento
Pós produção
Creative Chairman
Director executivo criativo
Director assistente criativo
Director de arte
Redator
Director de arte
Design Director
Designer
co-directors of film production
co-directors of film production
Produtor executivo
Associate Producer
Music Supervisor
Producer
Production
Director
Produtor executivo
Producer
DP
Editorial
Editor
Produtor executivo
Producer
Assistant Editor
Produtor executivo
Producer
Director criativo
lead Flame artist
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Colorist
Color Producer
Production Assistant
Production Assistant
Post Production
Produtor executivo
Motion Graphics Designer
Post Producer
Retoucher
Music
Song
Sound Design
Director criativo
Produtor executivo
Producer
Sound Designer
Audio Post
Mixer
Mixer
Producer

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