Rafael Pitanguy
Creative Vice President at VMLY&R, São Paulo
São Paulo, Brasil
TituloChildren II
Agência
Campanha What's Behind?
Anunciante CEPIA
Marca CEPIA Institutional
Data da primeira Transmissão/Publicação 2015 / 4
Sector Empresarial Direitos humanos
Legenda Find out what's behind the clothes you buy.
História In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. 
Tipo de Mídia Publicidade em revistas
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