| Titulo | Doritos Guru YouTube Channel |
| Agência | Proximity Canada |
| Campanha | Doritos Guru - Doritos |
| Anunciante | PepsiCo Inc. |
| Marca | Doritos |
| Posted | Março 2009 |
| Sector Empresarial | Snacks de aperitivo |
| História | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| Problema | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| Tipo de Mídia | Web site |
| Mais Informações | www.youtube.com/user/doritosguru |
| Director criativo | John Gagne |
| Director criativo | Ian MacKellar |
| Director assistente criativo | Jon Webber |
| Redator | Jon Webber |
| Director de arte | Andrew Kontra |
| Project Manager | Jason Dick |
| Flash Developer | Lanny Geffen |
| Companhia de Produção Interativa | Stuzo Group |
| Account Manager | Tim Welsh |
| Account Manager | Cheryl Gosling |
| Account Manager | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |
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SEE ALLPorcupines
- MARCA:
- Gillette
- AGÊNCIA:
- BBDO New York
Back and Shoulders
- MARCA:
- Gillette
- AGÊNCIA:
- Proximity Canada
Armpit
- MARCA:
- Gillette
- AGÊNCIA:
- Proximity Canada
Head
- MARCA:
- Gillette
- AGÊNCIA:
- Proximity Canada
Chest
- MARCA:
- Gillette
- AGÊNCIA:
- Proximity Canada
Groin
- MARCA:
- Gillette
- AGÊNCIA:
- Proximity Canada
Banner 2
- MARCA:
- RBC
- AGÊNCIA:
- BBDO Canada
Banner 1
- MARCA:
- RBC
- AGÊNCIA:
- BBDO Canada