Titulo | When You Graduate, They Graduate |
Agência | BBH New York |
Campanha | When You Graduate, They Graduate |
Anunciante | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Marca | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Data da primeira Transmissão/Publicação | 2022 / 5 |
Sector Empresarial | Instituições, organizações não governamentais |
Filosofia | The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. |
Tipo de Mídia | Interatividade |
Comprimento | |
Música | Human |
Director de publicidade | Heidi Arthur |
Director de publicidade | Tracy Danicich |
Director de publicidade | Brandi Piper |
Director de publicidade | Hadley Britt |
Director de publicidade | Rachelle Reeder |
Director de publicidade | Meredith West |
Director de publicidade | Sean Stokes |
Director de publicidade | Khalem Charles |
Director de publicidade | Rebecca Mir |
Director de publicidade | Emil Zawatski |
Director de publicidade | Denine Torre |
Director de publicidade | Catherine Royka |
Chief Creative Officer | Rafael Rizuto |
Chief Executive Officer (CEO) | Amani Duncan |
Director criativo | Sapna Ahluwalia |
Director criativo | Yohan Daver |
Senior Art Director | Jack Hwang |
Director de arte | Sofia Coelho |
Redator | Isabella Ciardelli |
Senior Content Producer | Shelley Giera |
Director de contas | Karley Edwards |
Supervisor de conta | Abby White |
Diretor de Estratégia | Aaron Gaita |
Estrategista | Victoria Neal |
Business Affairs Director | Daniella Vargas |
Business Affairs | Grant Schuster |
Chefe de produção | John Connolly |
Produtora | Method NY |
Realizador | Keenan Wetzel |
DP | Matthew Pothier |
Produtor de linha | Patricia Getker |
Produtor executivo | Michael Savitz |
Fotógrafo | James Adams |
Empresa de produção | Hiatus |
Editor | Shane Ford |
Assistant Editor | Amanda Learman |
Managing Diretor | Laura Hochthanner |
Colorização | Rare Medium Group Inc. |
Colorist | Mikey Rossiter |
Compositor | Jon Hubbell |
Executive Producer, Music | James Dean Wells |
Creative Lead, Music | Andrew Bloch |
Mix Company | Post Human |
Chief Engineer | Sloan Alexander |
Audio Post Producer | Robert Suchecki |
Mix Company | SqueakEClean |
Audio Producer | Angelina Phengphong |
Mixer | Surachai Sutthisasanakul |