OVK (Parents of Road Victims) - "The Safety Jingle"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Bélgica

8819

Titulo	The Safety Jingle
Agência	Happiness Brussels, an FCB Alliance
Campanha	Safety Jingle
Anunciante	OVK / PEVR (Parents of Child Road Victims)
Marca	OVK (Parents of Road Victims)
Posted	Mai 2017
Sector Empresarial	Segurança rodoviária
História	On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year.
Tipo de Mídia	Case Study
Comprimento	129 seconds
Chief Creative Officer	Geoffrey Hantson
Director criativo	Philippe Fass
Director criativo	Pieter Claeys
Director de arte	Tim Schoenmaeckers
Redator	Niels Sienaert
Produtor	Bart Vande Maele
Realizador	Dirk Domen
Produtora	Raygun
Sound Designer	Peter Baert
Account Manager	Stefanie Drapier
Account Manager	Tine Van Hasselt
Account Manager	Hans Smets
Additional Credits	Radio Group Belgium
Produtor da agência	Tuyet Hoang