Pieter Claeys
Creative at Happiness FCB
Bruxelles, Bélgica
TituloTiger Royalty
Campanha Tiger royalty
Anunciante Panthera
Marca Panthera
PostedDezembro 2015
Sector Empresarial Proteção, direitos dos animais e adopção
História Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. 
Tipo de Mídia Televisão e Cinema
Strategic Director
CEO Happiness Saigon
Director criativo
Chief Innovation
Director de contas
Designer gráfico
Web Development
Film Production Company
Produtor da agência
Account Management Happiness Saigon
Account Management Happiness Saigon
Director criativo
Director criativo
Director criativo
Director criativo


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