The National Lottery - "The Wake-up call from Hamar"

Try Reklamebyrå

Try Reklamebyrå Oslo, Noruega

Prêmios

4672

Marca: The National Lottery
País: Noruega

Anunciante: Norsk Tipping

Titulo	The Wake-up call from Hamar
Agência	Try Reklamebyrå
Campanha	The Wake-up call from Hamar
Anunciante	Norsk Tipping
Marca	The National Lottery
Posted	Novembro 2019
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
História	Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.
Problema	The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.
Tipo de Mídia	Case Study
Redator	Jonas Grønnern
Director de arte	Lars Kristian Harveg
Developer	Magnus Bergman
Web designer	Christopher Køltzow
Director de arte	Sebastian Rasch
Redator	Mads Krogh
Supervisor de conta	Lars Mitlid
Account Manager	Cecilie Thue
Digital Producer	Cecilie Fasbender
Designer	Inge Fosseie
Digital Design	Thomas Fuglem
Editor	Kyril Dementiev
After Effects	Kyril Dementiev
Sound Designer	Kim Jensen
Produtor	Beate Tangre