| Titulo | Innovate or Die Contest |
| Agência | Goodby Silverstein & Partners |
| Campanha | Innovate or Die Contest |
| Anunciante | Specialized Bicycle Components, Inc. |
| Marca | Specialized |
| Data da primeira Transmissão/Publicação | 2008 / 1 |
| Produto | Innovate or Die Pedal-Powered Machine Contest |
| Sector Empresarial | Equipamento desportivo e de ócio |
| História | Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike. |
| Filosofia | "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com. |
| Tipo de Mídia | Poster |
| Media Rep. | Carmella Petitt |
| Media Rep. | Sunny Gettinger |
| Director de media | Christine O'Donnell |
| Account Manager | Ashley Weber |
| Account Manager | Zoe Kretzschmar |
| Redator | Nick Prout |
| Director de arte | Frank Aldorf |
| Broadcast Producer | Timothy Plain |
| Interactive Producer | Jonathan Percy |
| Director de arte | Wyeth Koppenhaver |
| Director criativo | Rich Silverstein |
| Animação | Colin Trenter |
| 3D Animator/Compositer | Colin Trenter |
| Graphics Producer | Alison Plansky |
| Director criativo | Randy Stowell |
| Produtora | KNI |
| Interactive Producer | Erin Dahlbeck |