Mark Gethin
Colorist at Whitehouse Post
Los Angeles, Estados Unidos
TituloGold
Agência
Campanha Progress is Perfection
Anunciante Danone Wave
Marca Silk
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Leite e derivados
História Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit
Tipo de Mídia Televisão
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