Save the Children - "I'm Giving My Voice"

adam&eveDDB

adam&eveDDB London, Reino Unido

7053

Titulo	I'm Giving My Voice
Agência	adam&eveDDB
Campanha	I'm Giving My Voice
Anunciante	Save the Children
Marca	Save the Children
Data da primeira Transmissão/Publicação	2014 / 3
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The ad starts with a photo of a Syrian child with a voiceover from Hawking verbalising a real life story from a Syrian child “I cry all the time…” A second photo is then shown and Hawking says “my house was burnt down, everything was gone…” The TV ad continues with more portraits and voiceovers and finally cuts to Hawking sitting in his wheelchair in front of the montage of images. He looks to the camera and says “the children of Syria have no voice, that is why I’m given them mine – what will you give?’ Appearing on screen are the words ‘Text SYRIA to 70008 to give £5’.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Pulse Films
Pós-produção	MPC LDN
Voz	Stephen Hawking
Director executivo criativo	Ben Priest
Director executivo criativo	Ben Tollett
Director executivo criativo	Emer Stamp
Redator	Michael Burke
Director de arte	Ben Tollett
Agência de Mídia	JAA
Planejador de Mídia	Nick Smith
Realizador	Matt Hougton
Editor	Rachel Spann
Audio Post Production	Clearcut Sound
Empresa de produção	Work Editorial