Nick Smith
Sound Designer at Finland Finish
Auckland, Nova Zelândia
TituloThe Bottled Player
Agência
Campanha Sony waterproof MP3 player
Anunciante Sony Corporation of America
Marca Sony
Data da primeira Transmissão/Publicação 2014
Produto Waterproof MP3 Player
Sector Empresarial Televisão, alta-fidelidade, vídeo, equipamentos de música e acessórios
Filosofia So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman.
This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water. 
Problema With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market.
Tipo de Mídia Case Study
Comprimento
Regional ECD
Media Manager
Digital Campaign Manager
Social Campaign Manager
Senior Digital Producer
Digital Director
Senior Mac Operator
Senior Mac Operator
Head of Craft
Executivo de contas
Chefe de produção
General Manager of PR
Director executivo criativo
Director executivo criativo
Equipa criativa
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Director de contas
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Art Buyer
Fotógrafo
Designer
Director de publicidade

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