Procter & Gamble - "The Talk (120s)"

BBDO New York

BBDO New York New York, Estados Unidos

Prêmios

23906

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Procter & Gamble
País: Estados Unidos

Anunciante: Procter & Gamble

Titulo	The Talk (120s)
Agência	BBDO New York
Campanha	The Talk
Anunciante	Procter & Gamble
Marca	Procter & Gamble
Posted	Abril 2018
Sector Empresarial	Produtos para a casa e de manutenção
História	For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired.
Tipo de Mídia	Televisão e Cinema
Comprimento	118 seconds
Produtora	The Corner Shop
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Director criativo	Marcel Yunes
Director criativo	Rick Williams
Director assistente criativo	Nedal Ahmed
Director assistente criativo	Bryan Barnes
Director of Integrated Production	David Rolfe
Produtor executivo	Dan Blaney
Senior Producer	Whitney Collins
Executive Music Producer	Melissa Chester
Group Planning Director	Sangeet Pillai
Account Manager	Anita May
Realizador	Malik Vitthal
Director de fotografia	Lasse Frank
Director de fotografia	Anna Hashmi
Produtor de linha	Stephen Love
Produtor de linha	Blake Pickens
Chefe de produção	Jessica Miller
Designer de produção	Wynn Thomas
Costume	Isis Mussenden
Empresa de produção	Work Editorial
Lead Editor	Rich Orrick
Editor	Theo Mercado
Editor	Erica Thompson
Producer	Jamie Lynn Perritt
Produção musical	Pulse Music NY
Music Producer	Steve Grywalski
Compositor	Julia Piker
Compositor	Dan Kuby
Sound Designer	Trinite Studios
Sound Designer	Brian Emrich
Mixer	Heard City
Mixer	Phil Loeb
Mixer	Keith Reynaud
Produtor executivo	Dan Kuby
Producer	Sasha Awn
Producer	Andi Lewis
Efeitos especiais	The Mill NY
Coloring	Company 3
Colorist	Sofie Borup
Producer	Sophie Mitchell
Producer	Clare Movshon
Producer	Alex Lubrano
Produtor executivo	Rachael Trillo
2D Lead	Jeff Robins
Multicultural Strategic Communications	Egami Consulting Group
Website	Barefoot Proximity
Collateral	Burrell Communications
Agência de Mídia	Hearts & Science