Discovery Insure - "Simon"

+27 Advertising

+27 Advertising Johannesburg, África do Sul

15713

Titulo	Simon
Agência	+27 Advertising
Campanha	Simon
Anunciante	Discovery Insure
Marca	Discovery Insure
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Seguros
História	“The premise of this commercial is to promote the appealing proposition that Discovery Insure celebrates and rewards good driving behaviour,” says Adrian Miller, agency co-founder and executive creative director. He adds, “We crafted an elaborate production to showcase a visual feast of interestingness aimed at entertaining, engaging, and inspiring action from viewers. The spot exudes the excitement felt by Simon’s fans and intends to evoke expression through a smile and/or a little chuckle.” Crowds of fans are shown admiring and cheering for Simon as he drives through the city. There’s even a helicopter tracking him along his route. Simon is later revealed as ‘The World’s Best Driver’ with huge fanfare, experiencing red carpet treatment, even attracting the attention of one of South Africa’s famous and highly regarded sports icons, Chad Le Clos.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Produtora	Massïf
Realizador	Gordon Lindsay
Managing Partner	Prenneven Govender
Director executivo criativo	Adrian Miller