Merritt Duff
Editor at Cutting Room
New York, Estados Unidos
TituloPortraits
Agência
Campanha Portraits
Anunciante Fiat Chrysler Automobiles
Marca JEEP
Data da primeira Transmissão/Publicação 2016 / 2
Sector Empresarial Automóveis
História We don’t make Jeep®. You do. Our story is your story. In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand. Share your story with us using #MyJeepStory.
Portraits
Official 2016 Jeep Super Bowl Commercial.An incredible milestone for an incredible brand calls for something that breaks the normal category clichés. Over the past 75 years, it’s the drivers that have made Jeep what it is today.The “Portraits” spot tells the unique Jeep brand story, using 66 carefully curated portraits. Using a surprising vertical format combined with a captivating VO, we get the viewer to focus on the eyes of Jeep and its drivers to reimagine the unbelievable story of the brand. “We don’t make Jeep. You do.” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.
Airing in Super Bowl 50, we saw an immediate reaction from Jeep fans all over the world as they posted their Jeep stories with #MyJeepStory and engaged with extended content online. Our USA Today cover wrap hit newsstands across America the following morning, bringing to life the power and humanity that Jeep has come to be known for. 
Resultado Key Results

58% increase in traffic to Jeep.com
189% increase in traffic to 75th anniversary page
13.6M video views (highest number of views for an FCA Super Bowl spot ever!)
Winner of the Super Clio for best ad of the big game 
Tipo de Mídia Televisão
Comprimento
Mais Informações http://www.iris-worldwide.com/work/jeep-super-bowl/
Empresa de produção
Pós produção Light of Day
Director executivo criativo
Director criativo
Director assistente criativo
Director de arte
Redator
Producer
Produtor executivo
Produtor executivo
Planeador
Account Manager
Editor
Designer
Designer
Música
Música

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started