POWA - "The News You Need To See"

Joe Public

Joe Public Johannesburg , África do Sul

5096

Esse anúncio faz parte da Coleção ACT Responsible

Marca: POWA
País: África do Sul

Anunciante: People Opposing Women Abuse

Titulo	The News You Need To See
Brief	On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines.
Agência	Joe Public
Campanha	News you need to see
Anunciante	People Opposing Women Abuse
Marca	POWA
Posted	Janeiro 2019
Sector Empresarial	Violência doméstica, agressões sexuais
História	POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day.
Tipo de Mídia	Case Study
Director criativo	Roanna Williams
Director criativo	Claudi Potter
Redator	Roanna Williams
Redator	Jack Malepa
Redator	Devorah Suttner
Redator	Claudi Potter
Redator	Haydn Corke
Redator	Jeanine Vermaak
Redator	Leago Sehere
Redator	Leigh Tayler
Redator	Michelle Mckenna
Redator	Sarah Forbes
Redator	Marjolein Rossouw
Redator	Tshepo Tumahole
Redator	Buyani Duma
Redator	Lillian Van der Merwe
Redator	Ubuhle Zwane
Redator	Henno Gous
Redator	Jeanne Lloyd
Redator	Elizabeth Fourie
Redator	Mbali Zondo
Redator	Jed Mowat
Director de arte	Hannes de Beer
Director de arte	Roanna Williams
Fotógrafo	Red Head Studios
Fotógrafo	Jono Wood
Produtora	African Motion Picture Company
Realizador	Mile Goodall
Producer	Julia Klein
Produtor da agência	Nikki Shackleford
Illustrator	Zamani Ngubane
Director executivo criativo	Roanna Williams
Chief Creative Officer	Pepe Marais
Chief Creative Officer	Xolisa Dyeshana
Account Manager	Kelly Emerton
Account Manager	Amber Mackeurtan
Estrategista	Leigh Tayler