Pepe Marais
Chief Creative Officer at Joe Public United
Cape Town, África do Sul
TituloSave Yourself the Drama
Campanha Save Yourself the Drama
Anunciante Adcock Ingram
Marca Viral Guard
Data da primeira Transmissão/Publicação
Sector Empresarial OTC - Medicina tradicional
História The common cold: one of man’s greatest afflictions, and boy does he let you know it. When a man gets a cold, any sensibility goes out the window and in comes the drama. He clutches his chest, moans in agony and is certain that he is indeed dying. While in fairness he might be suffering, the one that truly suffers the most, is often the special person in his life who has to take care of him.

In this radio spot we amped up the drama to epic proportions, sympathising with his care giver and offered her a simple solution to prevent the pain, before it has the opportunity to begin.

Tipo de Mídia Rádio
Director criativo
Director executivo criativo
Director criativo
Sound Engineer

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