Warburtons Limited - "Twins"

WCRS

WCRS London, Reino Unido

37060

Titulo	Twins
Agência	WCRS
Campanha	From Our Family to Yours
Anunciante	Warburtons Limited
Marca	Warburtons Limited
Data da primeira Transmissão/Publicação	2013 / 1
Produto	Half & Half
Sector Empresarial	Biscoitos, pão, bolachas
Legenda	From our Family to yours
História	The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf.
Problema	The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets?
Tipo de Mídia	Televisão
Comprimento	41 seconds
Produtora	Velocity Films
Pós-produção	MPC LDN
Director criativo	Billy Faithfull
Equipa criativa	Naz Nazli
Equipa criativa	Rob Welch
Produtor da agência	Jack Bayley
Agência de Mídia	Mindshare
Realizador	Anton Visser
Producer	Zayd Halim
Director de fotografia	Peter Titchauser
Editor	Antony Lee Martin
Editor	Simon Wilcox
Som	Munzie Thind
Sound/Music	GOLDSTEIN