Yoki - "Bonfire"

CP+B Sao Paulo, Brasil

Prêmios

9894

Marca: Yoki
País: Brasil

Anunciante: Yoki

Titulo	Bonfire
Agência	CP+B
Campanha	Bonfire
Anunciante	Yoki
Marca	Yoki
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Comida
Filosofia	Fire is one of the major symbols of the traditional Brazilian Midwinter festival, known as “Festa Junina” (June Festival). It’s present in the celebratory bonfires, fireworks and in the magic that transforms the ingredients produced for more than 25 years by Yoki Foods – such as corn, peanuts and potatoes – into the typical delicacies of the season. Crispin Porter+Bogusky Brazil and Lobo joined forces to consolidate the Yoki brand as the “Ambassador for the June Festival” in a poetic, touching way. The film titled “Bonfire” tells a love story between the spirit of Fire and a country girl that embodies the Festival itself. Fire is first seen as a lonely, sad creature, incapable of interacting with any object without making it go up in flames. Suddenly, he meets June Festival and finds a reason for being, by filling the celebration with light, warmth, and flavor. The film was made entirely in 3D animation, with a playful, tactile visual language that simulates wooden puppets, paying tribute to the folkloric roots of the June Festival.
Tipo de Mídia	Viral
Comprimento	98 seconds
Director	Mateus Santos
Director	Nando Cohen
Account Manager	Márcia Guimarães
Account Manager	Camila Carrieri
Produtor executivo	Alberto Lopes
Produtor executivo	Sergio Salles
Produtor executivo	Francisco Puech
CG Director	Fabio Shigemura
Producer	Maisa Mendonça
Director of Photography	Lucas Andres Barreto
Scenery Director	Fabiana Fukui
Stop Motion	D. Lee Peffer II
Concept Artist	Isabela Littger
Concept Artist	Antonio Soares Neto
Concept Artist	Wilson Panassi
Lead 3D Modeling	Guto Sposito
3D Modeling	Marcel Fukuwara
3D Modeling	Milton Dias
3D Modeling	Natan Zuanaci
3D Modeling	Daniel Adami
3D Modeling	Bruno Coimbra
Animation Supervisor	Leonardo Cadaval
Lead 3D Animation	Marcio Nicolosi
3D Animation	Rodrigo Souza
3D Animation	Bruno Carias
3D Animation	Jannaina Bonacelli
3D Animation	Daniel Alvite
3D Animation	Vitor Diniz
3D Animation	Ronaldo Brito
3D Animation	Daniel Vasconcelos
3D Animation	Daniel Cavalcante
3D Animation	Andrea Delfino
3D Animation	Jonathan Edward
3D Animation	Michel Maron
3D Animation	Ze Alexandre
3D Animation	Marinho Silva
3D Animation	Marcio Gomes
Textures	Naiara Lima
Rigging	Flavio Castello
Rigging	Viviane Adade
Rigging	Alexandre Marassá
Rigging	Felipe Gimenes
2D Animation	Chan Tong
Pós produção	Guilherme Sarinho
Pós produção	Carlos Campos
Produtor de linha	Dudu Miranda
Motion Control	Andre de Souza
Sound Design	Paulo Beto